About I AM Club

I Am Club is all about spreading good vibes and helping kids feel amazing about themselves! From colourful affirmation cards to thoughtfully designed products, everything we create is made to boost confidence, self-belief, and joy. More than just a brand, we’re a community of parents who want to lift each other up and make positivity part of family life. Because every child deserves to know just how incredible they really are!

Meet the Founder

Ellie is a proud mum with a big passion for bringing more positivity into everyday family life. When she wanted to help her own kids build confidence and express themselves, she created I Am Club—starting with vibrant affirmation cards designed to lift them up. Now, she’s on a mission to share that positivity with other families, making it easy for parents to encourage their little ones and celebrate their uniqueness every day.